Adworking

APP sales associates have experience selling performing arts advertising in every region of the country. We have found the economic climate has forced advertisers to seek value and results. Businesses simply want to know their advertising is effective.

ADWORKING (defined) – Advertising within and to an established network

Organizations are networks, an association of individuals having a common interest, formed to provide mutual assistance. Arts organizations including their staff, administration, board members, performers, guild members, sponsors, patrons and audiences are a valuable demographic important to advertisers in the promotion of their goods and services.

Marketing advertising opportunities in organizational publications based on circulation statistics misses the point. The real value comes from the positive public relations and the direct exposure to members of the organization. When businesses support the arts and organization members support the advertisers, arts organizations, advertisers and the community all win!