Today, you’ll be introduced to a local Troy, Ohio business who is achieving great things with branded print marketing. Then, you’ll learn how this determined entrepreneur has created a branding empire. And lastly, you’ll walk away with branding inspiration for use in your own print marketing.
Branded Print Marketing Woven Into Products
The wondrous world of The1407Planners in Troy, Ohio reveals how branded print marketing can create a crazed community of loyal fans. Offering customers a product line consisting of high-quality printed goods, The1407Planners has captured the hearts of thousands. Not only does the product serve the need of the customer it seamlessly integrates branded print marketing into the products themselves.
The1407Planners specializes in Monthly Insert Kits for the ever popular Traveler’s Notebooks. These simple little notebooks allow an avid planner a unique way to keep their lives in order. Beautiful designs, prints, papers and more have customers loyal to The1407Planners and often scramble to get their orders in before it’s too late.
Determination Grows a Brand
The hardworking woman entrepreneur behind The1407Planners is, Natasha. She works diligently all week long, often on the weekends, to keep up with her high demand business. Somehow she manages to raise a family and work a full-time career outside of The1407Planners. A glimpse into her life reveals a woman on a mission and the determination of a winner.
Something, Natasha, has flawlessly accomplished within her growing company an ability to generate loyal followers who can’t get enough of her trademark flamingo. Fiona, as the flamingo is lovingly referred to, is now globe trotting under the trending hashtag, #fionatravels. Generating this much buzz about a brand is no simple feat, yet Fiona is gracing the fronts of canvas tote bags, wine cups, sweaters and more. As a result, The1407’s customers enjoy carrying a piece of this exciting brand with them; giving them a feeling of being a part of a growing extended family.
PRINTED PRODUCT INSPIRATION: Customized Promotional Products creates more than just brand loyalty. It gives your customers a chance to really be a special part of your brand. We are CoriGraphics, can help you choose from hundreds of amazing promotional products to suit your needs and budget.
BUSINESS TIP: Don’t be afraid to be real with your customers. They appreciate honest authenticity.
Knowing Customers is Key to Branded Print Marketing
As a business owner, you must always come up with new and fresh ideas rather than remain afraid of failure. In contrast, it seems like, Natasha does this with great ease. While others are worrying if their idea will pan out, Natasha, gives it a go and often lands firmly on both feet. The1407 Facebook Group gives her an insight into what her customers are actively discussing, thinking and talking about. She knows her audience and she works tirelessly to stay connected with them.
Printed exclusively here at, CoriGraphics, inc. the amazing printed product line of The1407Planners are sure to impress. Everything from the beautiful custom printed stickers, vibrant scrapbook papers, custom printed die cuts, full-color custom printed notepads, bookmarks, perfect bound saddle stitched booklets and more offer quality surpassed by none.
Most noteworthy, is how The1407Planners has build a firm foundation on the the quality that CoriGraphics, Inc. provides. Certainly, customers have come to know and love the richness of the print quality, the feel of the paper in their hands and how it all comes together in a beautiful and high-quality product. Quality is a hot topic and one that is discussed often within the posts of The1407 Facebook Group, and it will always remain a focus of Natasha’s to continue offering amazingly unique products of only the highest quality.
PRINTED PRODUCT INSPIRATION: Full-color Custom Notepads are great for handing out to your best customers and clients. We all have important notes to jot down, why not give a well branded notepad and place your business in their everyday?
BUSINESS TIP: Print the very best quality you can within your budget. Above all, listen to the voice of your customers.
Your Logo is your Brand. Share it with the World!
Your logo isn’t just for your front door, outdoor business sign or printed business cards; hence all of a business’ printed materials should include a logo! Natasha, makes sure her logo is on everything she prints. Nestled on the back of every insert booklet is The1407Planners logo. A tag with logo clearly printed complete every adorable accessory, no matter how small. Fiona the Flamingo, is proudly displayed on stickers, shipping boxes, notepads and more. Natasha’s, branding prowess makes one thing clear, never miss a chance to print your logo, no matter how small.
Furthermore, Natasha’s branding efforts are just as evident inside The1407Planners home office. Fiona, the flamingo, makes a cheerful introduction on the printed sign affixed to the bright pink front door. A branded wall map hangs on the office wall. Each package is hand packed and lovingly assembled; when a package goes to a new state or country receives a pin on the map.
PRINTED PRODUCT INSPIRATION: Foam Core Signs are a great option for signage. Here at CoriGraphics, we use Mighty Core because it offers moisture resistance and a denser construction, therefore, these signs wont warp or sag and will keep your sign looking as fantastic as it did on day one.
BUSINESS TIP: Look for every way you can introduce your logo into your printed marketing materials.
Finally, there are new and exciting ways to include logos in any business’ printed brand marketing. It only takes some inspiration and determination to always try new things. In the coming articles, we look forward to sharing many possibilities for branded print marking in the coming articles.
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