In grade school you discovered what happens when you ran your yellow crayon over the blue crayon you just applied to your paper. You magically got green. It was amazing how simply applying two colors to your 1st grade drawing gave you the power to create a brand new color out of two different colored crayons. Sadly, most of us grew up and realized we weren’t great and powerful color magicians. However, there’s still magic in the way today’s printing processes combine ink to create a full spectrum of beautiful colors that dazzle the human eye.
There’s no denying companies use color to capture the attention of their audience in their marketing, television and billboards. Without color, our world would be bland and boring. Just like big companies, you spend time choosing colors you love while designing your artwork. It’s important for you to understand how printing works to help avoid costly mistakes and disappointment.
What is Digital Printing?
Digital printing happens much the same as your at home desktop printer. A file is sent directly from the computer to the printer, and once received the ink combines perfectly to give you a quick, beautiful print. Unlike in press printing, a Digital Printer lays a thin layer on the paper, allowing for a fast dry time and quick turnaround. Because Digital Printing doesn’t require the setup of an offset printer using CMYK or Pantone® inks, metal plates or special proofing, the cost can stay relatively low for shorter runs of prints.
The very nature of Digital Printing sacrifices a small amount of quality for the sake of speed and simplicity. Although printing is limited to standard paper types, Digital printing is fantastic for short run flyers, brochures, posters, and much more.
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